Creative
Copywriter
Most people think that writers are paid to write.
Actually, writers are paid to observe, listen, research, apply knowledge, reflect (often dwell) - and then write.
The reason I find writing for a living so fulfilling is that, no matter what I write about, I always put a piece of myself into it, whether emotional or intellectual. And writing for different clients and mediums means that I also learn something new with each piece, which I see as a privilege.
This website portfolio has some examples of my strictly business work (albeit for some fun clients) as well as some personal pieces - as I like to put myself through the torture of writing in my own time as well.
Serious work
Things I’ve done seriously, at work.
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Boiler Room x Ray-Ban
SUNGLASSES AT NIGHT
Services: Social and eDM campaigns, events and project management.
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National Geographic
GALAPAGOS MYSTERIES IN LISTICLE FORM
Services: Editorial article.
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Melio Skincare
DO NO HARM SKINCARE
Services: Brand ID, brand narrative, scripting and web copy.
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Alchemy Construct
NOT JUST ANOTHER BRICK IN THE WALL
Services: Creative direction, editorial and content strategy.
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Social Traders
GOOD BUSINESS WILL NEVER CATCH ON… OR WILL IT?
Services: Campaign concepting, brand and campaign messaging, scripting.
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Dublin Zoo
CONSERVATION IN ACTION
Services: Content strategy, social campaigns, web copy and editorial.
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Zoos Victoria
WALK WITH THE ANIMALS, TALK WITH THE ANIMALS
Services: Editorial and TV Production.
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Grief Australia
BRINGING DIFFICULT CONVERSATIONS TO LIGHT
Services: Campaign concepting, creative direction, scripting and social campaigns.
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Outlandish Media
GROWING A FLOURI-CULTURE
Services: Brand ID, brand narrative and content strategy.
Extracurriculars
Things I do so I don’t totally lose my way.
Live storytelling
Improv comedy
Short stories
The great outdoors
Volunteering with animals
Music tings
What they said
I asked for testimonials, not for them to make me CRY but here we are.
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“To say working with Aoibheann was a joy would be an understatement! Her strategic and creative abilities are off the charts."
Celeste Pellizzari, Alchemy Construct
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“Thank you for all your efforts, creativity, humour - and calmness in the stressful situation that was our brand launch. You have an extraordinary mind and so many talents. It’s been wonderful working with you.”
Fleur Flanery, Outlandish Media
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“Aoibheann is a true collaborator, approaching everything with an open mind, not just wanting to meet the requirements of Dublin Zoo but primarily the end user."
Dave Jackson
How I can help
Here’s a sample list of things I can help you with, but I’m always up for an unusual brief.
Creative concepting
Campaign creative
Branded copy
Creative direction
Editorial
Video scripting & storyboarding
Content strategy & workshops
Website copy
More about me
More about me
I’m an Irish creative copywriter, content strategist and marketing all-rounder based in Melbourne, Australia.
I’ve always been fuelled by my passions. My love of wildlife brought me to the Galapagos where I volunteered at the Charles Darwin Foundation, telling stories about the mystical archipelago. My love of music and the arts brought me to London where I worked for Boiler Room and UB40 (of ‘Red, Red Wine’ fame). And my love of the arts and the outdoors brought me Down Under.
Got something else I could be passionate about? It shouldn’t be hard.
Wondering about my name?
You wouldn’t be the first.
Aoibheann
/noun/
Female name in the Irish language meaning brightness or radiance. Pronounced ‘ee-ven’, like “I’m hungry even though I’ve just eaten.”