Boiler Room
x Ray-Ban
Sunglasses at night
Working at underground music juggernaut Boiler Room was exactly as you might imagine; free parties with unlimited guestlist access, opportunities to travel, intimidatingly knowledgeable musos and a staff age cap of about 33 years old. The company functionas almost solely on brand partnerships and I was working with Ray-Ban, their longest-standing affiliate, coming up with content solutions to promote the co-run shows. I worked with legends like Kerry Chandler, Bicep, Detroit Swindle, Honey Dijon and Jeremy Underground - and yes, I got some free shades.
What I helped with
Social media creative
Social media strategy
Event management & production
Editorial
Streaming success in Tokyo
Tokyo was the highest-performing Ray-Ban show of 2017. In a strange turn of events, I managed the online stream from a hotel in rural Ireland.
London-Irish electronica
The Northern-Irish duo performed at the first show I worked on in my then home, London. I got to escape the madness for a boogie with my
Not just house and techno
We filmed house legend Kerri Chandler in a church in Belgium playing the cello because, well, he can.
We both were eyeing up the same pair of shades at the shoot but thankfully he picked my second-favourite pair and then gifted me the other ones. Did I mention he’s a legend?
Dutch-duo in Madrid
It’s surprising how many DJs are just lovely, low-key, music aficionados that want people to have fun and make your life easy when running a show. Detroit Swindle were those kind of people.
I still thank them for introducing me to this track- and now you can thank me!
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