Alchemy
Construct
Photo cred: Alchemy Construct
Not just another brick in the wall
If you told me at the age of 25 that one of my favourite companies to work with would be an Australian construction company, I woulda’ said ‘Get outta hee-ya!’. But alas, this is now the case.
Co-founded by the coolest Scottish couple, Alchemy is an up-and-coming construction company that focuses on social infrastructure buildings; schools, hospitals, unis - no pesky real estate here.
They have been trusting me with telling their stories for two years. I’ve run content workshops, written blogs, eDMs and case studies, and helped them strategise their social media presence.
What I helped with
Blogs
Case studies
Video creative direction
Content workshops
eDMs
Social media strategy
Website audit
Print ads
Building human stories
What’s special about Alchemy is that they not only want to break down barriers in the industry but they’re actually doing it. In an industry that has an average female headcount of 13%, they are pushing 26% and beyond. Find out more by reading Pauline’s story.
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Pauline
“When I started out, it was the old adage of ‘women belong in the kitchen’; I didn’t belong on site basically.”
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Jamie
“They told me, ‘You’re not enough of an a**hole to make it in this industry’.”
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Shabab
“I think employers see my name on an email and become reluctant, they see it as too hard.”
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Sarah Z
“Make your mark with life experience; the work experience will follow.”
Questioning stereotypes
The HardChat series which I helped direct brings to the fore difficult conversations - that other companies are afraid to have.
Celeste Pellizzari, Marketing & Communications Manager at Alchemy Construct
“To say working with Aoibheann was a joy would be an understatement! Her strategic and creative abilities are off the charts - we absolutely loved working with her.
Aoibheann successfully helped us to formulate and implement Alchemy Construct's marketing strategy and plan for the year. She helped us to effectively strategise, create and implement a number of content pieces across Alchemy Construct's digital platforms (social media and website), she also helped us to accomplish the launch of Alchemy's first monthly B2B EDM amongst many other initiatives. She's a fabulous human being and really took the time to get to know us and our business. I couldn't recommend Aoibheann more highly!”
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