Outlandish
Media
Growing a flouri-culture
The founder of Outlandish Media is aptly named Fleur - don’t you love it when that happens? She came to the team at Taylor & Grace looking for the whole shootin’ gallery in terms of brand identity and roll out for her landscape design media and events company.
We helped her name the company ‘Outlandish’ - a 30-hour process, and I actually did name one of the events ‘Land Escapism’ - huzzah. We then moved on to roll out, where I devised branded language including taglines for a number of sub-brands and headlines for marketing activities - which was a lot of fun. I also wrote regular eDMs promoting their hero event, Australian Landscape Conference. Take a look-see below.
What I helped with
Naming
Taglines
Brand tone and style
eDM content
Copy for print materials